Facebook Benchmarks
Facebook Benchmarks
Facebook Organic Reach Rate Benchmark: compare your Organic Reach Rate on Facebook to this benchmark to gauge how well you're reaching followers without ad spend.
Facebook Video View Rate Benchmark: compare your Video View Rate on Facebook to this benchmark to gauge how well your videos are performing. Facebook Video View Rate is based on 3-second Video Views.
Facebook Engagement Rate Benchmark: compare your Engagement Rate on Facebook posts to this benchmark to gauge how your content is performing. Facebook Engagement Rate is based on Reactions, Comments, Shares, Video Views, Clicks to Play, Photo Views, Link Click and Other Clicks.
Facebook Growth Rate Benchmark: compare your Growth Rate on Facebook to this benchmark to gauge how well your Page is growing. The Facebook Growth Rate Benchmark is reported monthly.
Facebook Click Through Rate Benchmark: compare your Click Through Rate on Facebook to this benchmark to gauge how well your Page is driving traffic to your website.
Instagram Benchmarks
Instagram Benchmarks
Instagram Organic Reach Rate Benchmark: compare your Organic Reach Rate on Instagram to this benchmark to gauge how well you're reaching followers without ad spend.
Instagram Video View Rate Benchmark: compare your Video View Rate on Instagram to this benchmark to gauge how well your videos are performing. Instagram Video View Rate is based on 3-second Video Views.
Instagram Engagement Rate Benchmark: compare your Engagement Rate on Instagram posts to this benchmark to gauge how your content is performing. Instagram Engagement Rate is based on Likes, Comments, Saves and Video Views on Instagram posts.
Instagram Growth Rate Benchmark: compare your Follower Growth Rate on Instagram to this benchmark to gauge how well your community is growing. The Instagram Growth Rate benchmark is reported monthly.
Twitter Benchmarks
Twitter Benchmarks
Twitter Engagement Rate Benchmark: compare your Engagement Rate on Twitter with this benchmark to gauge how your content is performing. Twitter Engagement Rate is based on Likes, Replies and Retweets.
Twitter Growth Rate Benchmark: compare your Growth Rate on Twitter with this benchmark to gauge how well your community is growing. The Twitter Growth Rate benchmark is reported monthly.
YouTube Benchmarks
YouTube Benchmarks
YouTube Video View Rate Benchmark: compare your Video View Rate on YouTube with this benchmark to gauge how your watch time percentage compares to the average.
YouTube Engagement Rate Benchmark: compare your Engagement Rate on YouTube with this benchmark to gauge how your content is performing. YouTube Engagement Rate is based on actions taken on videos such as Likes, Comments and Shares.
YouTube Growth Rate Benchmark: compare your Growth Rate on YouTube with this benchmark to gauge how well your Subscribers are increasing. YouTube Growth Rate is reported monthly.
LinkedIn Benchmarks
LinkedIn Benchmarks
LinkedIn Organic Reach Rate Benchmark compare your Organic Reach Rate on LinkedIn with this benchmark to gauge how well your Company Page posts reach followers organically.
LinkedIn Video View Rate Benchmark compare your Video View Rate on LinkedIn with this benchmark to gauge how your LinkedIn Company Page videos perform against the average.
LinkedIn Engagement Rate Benchmark compare your Engagement Rate on LinkedIn with this benchmark to gauge how your LinkedIn Company Page is performing. LinkedIn Personal Profiles are not able to be tracked.
LinkedIn Growth Rate Benchmark: compare your Growth Rate on LinkedIn with this benchmark to gauge how well your Company Page Followers are increasing. LinkedIn Growth Rate is reported monthly.
LinkedIn Click Through Rate Benchmark: compare your Click Through Rate on LinkedIn to this benchmark to gauge how well your Company Page is driving traffic to your website.
