Social media benchmarks are vital for understanding performance and putting context around your numbers.
It’s often said that “you can’t improve on what you don’t measure”. Without accurate benchmarks its hard to tell what’s considered good or bad. So to solve this problem, we’ve created global social media benchmarks powered by the hundreds of thousands of organic and paid posts indexed by our system across Facebook, Instagram, Twitter, YouTube and LinkedIn every month. Our benchmarks are comprised of posts from all around the world, across a diverse range of industries, from small profiles with a few hundred followers to large accounts with tens of millions of followers.
Social Status benchmarks are published on the 1st of every month. We recommend checking these benchmarks monthly because performance changes all the time. If you’re seeing your own performance increase or decrease with no clear reason, you may find our benchmarks are a way to help explain these changes to your clients or stakeholders.
Soon we’ll be launching country-specific and industry-specific benchmarks so you can get more granular and compare performance against more targetted groups of pages and profiles. Stay tuned for these updates launching this year.
Compare your Engagement Rate on Facebook posts to this benchmark to gauge how your content is performing. Facebook Engagement Rate is based on Reactions, Comments, Shares, Video Views, Clicks to Play, Photo Views, Link Click and Other Clicks.
Compare your Video View Rate on Facebook to this benchmark to gauge how well your videos are performing. Facebook Video View Rate is based on 3-second Video Views.
Compare your Engagement Rate on Instagram posts to this benchmark to gauge how your content is performing. Instagram Engagement Rate is based on Likes, Comments, Saves and Video Views on Instagram posts.
Compare your Follower Growth Rate on Instagram to this benchmark to gauge how well your community is growing. The Instagram Growth Rate benchmark is reported monthly.
Compare your Video View Rate on Instagram to this benchmark to gauge how well your videos are performing. Instagram Video View Rate is based on 3-second Video Views.
Compare your Engagement Rate on Twitter with this benchmark to gauge how your content is performing. Twitter Engagement Rate is based on Likes, Replies and Retweets.
Compare your Growth Rate on Twitter with this benchmark to gauge how well your community is growing. The Twitter Growth Rate benchmark is reported monthly.
Compare your Engagement Rate on YouTube with this benchmark to gauge how your content is performing. YouTube Engagement Rate is based on actions taken on videos such as Likes, Comments and Shares.
Compare your Engagement Rate on LinkedIn with this benchmark to gauge how your LinkedIn Company Page is performing. LinkedIn Personal Profiles are not able to be tracked.
Compare your Growth Rate on LinkedIn with this benchmark to gauge how well your Company Page Followers are increasing. LinkedIn Growth Rate is reported monthly.