• Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer

Social Status

Automate your social media reporting

  • Reports
  • Platform
    • Profile Analytics

      Track and report on the Pages and Profiles you admin

    • Ads Analytics

      Track and report on the Ad Accounts you admin

    • Competitor Analytics

      Track and report on any public competitor Pages and Profiles

    • Influencer Analytics

      Track and report on your Influencer Campaigns

  • Plans
  • Insights
START FREE Login

Social Media Benchmarks

Powered by Social Status

Articles

Social Media Benchmarks

Social Media Metrics

Best Practice Guides

Social media benchmarks are vital for understanding performance and putting context around your numbers.

 

It’s often said that “you can’t improve on what you don’t measure”. Without accurate benchmarks its hard to tell what’s considered good or bad. So to solve this problem, we’ve created global social media benchmarks powered by the hundreds of thousands of organic and paid posts indexed by our system across Facebook, Instagram, Twitter, YouTube and LinkedIn every month. Our benchmarks are comprised of posts from all around the world, across a diverse range of industries, from small profiles with a few hundred followers to large accounts with tens of millions of followers.

 

Social Status benchmarks are published on the 1st of every month. We recommend checking these benchmarks monthly because performance changes all the time. If you’re seeing your own performance increase or decrease with no clear reason, you may find our benchmarks are a way to help explain these changes to your clients or stakeholders.

 

Soon we’ll be launching country-specific and industry-specific benchmarks so you can get more granular and compare performance against more targetted groups of pages and profiles. Stay tuned for these updates launching this year.

Facebook Benchmarks

Facebook Engagement Rate Benchmark

Facebook Engagement Rate Benchmark

By Tim Hill
Compare your Engagement Rate on Facebook posts to this benchmark to gauge how your content is performing. Facebook Engagement Rate is based on Reactions, Comments, Shares, Video Views, Clicks to Play, Photo Views, Link Click and Other Clicks.
Facebook Engagement Rate Benchmark

Facebook Growth Rate Benchmark

By Tim Hill
Compare your Growth Rate on Facebook to this benchmark to gauge how well your Page is growing. The Facebook Growth Rate Benchmark is reported monthly.
Facebook Engagement Rate Benchmark

Facebook Click Through Rate Benchmark

By Tim Hill
Compare your Click Through Rate on Facebook to this benchmark to gauge how well your Page is driving traffic to your website.
Facebook Engagement Rate Benchmark

Facebook Organic Reach Rate Benchmark

By Tim Hill
Compare your Organic Reach Rate on Facebook to this benchmark to gauge how well you're reaching followers without ad spend.
Facebook Engagement Rate Benchmark

Facebook Video View Rate Benchmark

By Tim Hill
Compare your Video View Rate on Facebook to this benchmark to gauge how well your videos are performing. Facebook Video View Rate is based on 3-second Video Views.

Instagram Benchmarks

Instagram Metrics

Instagram Engagement Rate Benchmark

By Tim Hill
Compare your Engagement Rate on Instagram posts to this benchmark to gauge how your content is performing. Instagram Engagement Rate is based on Likes, Comments, Saves and Video Views on Instagram posts.
Instagram Metrics

Instagram Growth Rate Benchmark

By Tim Hill
Compare your Follower Growth Rate on Instagram to this benchmark to gauge how well your community is growing. The Instagram Growth Rate benchmark is reported monthly.
Instagram Metrics

Instagram Organic Reach Rate Benchmark

By Tim Hill
Compare your Organic Reach Rate on Instagram to this benchmark to gauge how well you're reaching followers without ad spend.
Instagram Metrics

Instagram Video View Rate Benchmark

By Tim Hill
Compare your Video View Rate on Instagram to this benchmark to gauge how well your videos are performing. Instagram Video View Rate is based on 3-second Video Views.

Twitter Benchmarks

Twitter Engagement Rate Benchmark

By Tim Hill
Compare your Engagement Rate on Twitter with this benchmark to gauge how your content is performing. Twitter Engagement Rate is based on Likes, Replies and Retweets.

Twitter Growth Rate Benchmark

By Tim Hill
Compare your Growth Rate on Twitter with this benchmark to gauge how well your community is growing. The Twitter Growth Rate benchmark is reported monthly.

Youtube Benchmarks

YouTube Metrics

YouTube Engagement Rate Benchmark

By Tim Hill
Compare your Engagement Rate on YouTube with this benchmark to gauge how your content is performing. YouTube Engagement Rate is based on actions taken on videos such as Likes, Comments and Shares.
YouTube Metrics

YouTube Growth Rate Benchmark

By Tim Hill
Compare your Growth Rate on YouTube with this benchmark to gauge how well your Subscribers are increasing. YouTube Growth Rate is reported monthly.
YouTube Metrics

YouTube Video View Rate Benchmark

By Tim Hill
Compare your Video View Rate on YouTube with this benchmark to gauge how your watch time percentage compares to the average.

LinkedIn Benchmarks

LinkedIn Metrics

LinkedIn Engagement Rate Benchmark

By Tim Hill
Compare your Engagement Rate on LinkedIn with this benchmark to gauge how your LinkedIn Company Page is performing. LinkedIn Personal Profiles are not able to be tracked.
LinkedIn Metrics

LinkedIn Growth Rate Benchmark

By Tim Hill
Compare your Growth Rate on LinkedIn with this benchmark to gauge how well your Company Page Followers are increasing. LinkedIn Growth Rate is reported monthly.
LinkedIn Metrics

LinkedIn Click Through Rate Benchmark

By Tim Hill
Compare your Click Through Rate on LinkedIn to this benchmark to gauge how well your Company Page is driving traffic to your website.
LinkedIn Metrics

LinkedIn Organic Reach Rate Benchmark

By Tim Hill
Compare your Organic Reach Rate on LinkedIn with this benchmark to gauge how well your Company Page posts reach followers organically.
LinkedIn Metrics

LinkedIn Video View Rate Benchmark

By Tim Hill
Compare your Video View Rate on LinkedIn with this benchmark to gauge how your LinkedIn Company Page videos perform against the average.

Automate your social media reporting

No credit card required.

Footer Widget Header

G2 2021 Summer Easiest To Do Business With G2 2021 Summer Small Business Easiest To Do Business Wit G2 2021 Summer High Performer G2 2021 Summer Small Business High Performer G2 2021 Spring Users Love Us

Footer

Social Status logo
  • Reports
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics

PRODUCT

  • Reports
  • Platform
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics
  • Plans

COMPANY

  • About
  • Careers
  • Press
  • Support
  • Contact

INSIGHTS

  • All Articles
  • Social Strategy
  • Case Studies
  • News & Trends
  • Product Updates
  • Social Media Best Practice
  • Social Media Benchmarks
  • Social Media Metrics

EXISTING USERS

  • Login

CONNECT WITH US

  • Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
Copyright © 2022. Social Status, Inc. All Rights Reserved. Contact sales +1-415-513-0679
Terms of Use | Privacy Policy | Site Map
logo
  • Reports
  • Platform
    • Profile Analytics
    • Ads Analytics
    • Competitor Analytics
    • Influencer Analytics
  • Plans
  • Insights
  • Login
  • Signup