Facebook Growth Rate Benchmark

What affects the Facebook Growth Rate?

Growth is a tricky thing on every social media channel, Facebook included. But thankfully, there are some tactics you can use to drive growth if you need to grow your community size:

• Run Page Like Ads - this is probably one of the best tactics because unlike Instagram, Facebook has a Page Like objective in Ads Manager so you can run targeted Page Like Ads where the call-to-action is to Like the Page
• Invite Non-Followers to Follow the Page - this tactic is a bit manual but it involves clicking on the Reactions counts on your post and manually Inviting people who engage with your posts but don't follow your page. When you click Invite, they get a notification on Facebook that you have invited them to Follow your Page
• Run a Competition / Giveaway - this won't be relevant for all organizations but a tried and true method for increasing growth quickly is to give something away! People love a competition and you can use the Page Follow as an entry mechanic for your competition. Just check your local laws as to whether you need a permit to run a game-of-chance giveaway
• Increase visibility to Non-Followers - getting posts seen by non-followers is tough but the best way is to create content geared for sharing or encourage people to tag their friends in post comments