LinkedIn Engagement Rate Benchmark

How has the LinkedIn Engagement Rate changed over time?

This chart shows the historical LinkedIn Engagement Rate for the past year. As you can see, the monthly average is seldom static so its important to benchmark your performance on LinkedIn against the monthly average. Use Profile Analytics to benchmark your LinkedIn Company Page.

How to calculate Engagement Rate on LinkedIn

There are three different ways to calculate the Engagement Rate (ER) on LinkedIn. There are no "right or wrong" ways to calculate it - just different approaches.

Let's run through them...

1. Private Engagement Rate

This is the true way to calculate the LinkedIn Engagement Rate. It's used here in this monthly benchmark and its what we recommend:

Post ER = (Likes + Comments + Shares + Video Views + Link Clicks) divided by Reach

Page ER = Average of all Post ER's during the given time interval (ie: last month)

2. Private Engagement Rate (Likes, Comments   Shares only)

Some marketers base their ER on the Likes, Comments & Shares only:

Post ER = (Likes + Comments + Shares) divided by Reach

Page ER = Average of all Post ER's during the given time interval (ie: last month)

The rationale for this is that Likes, Comments and Shares are real interactions whereas the others are not only hidden from public view but are also "light-weight" actions. As for Video Views, no physical action takes place but one could argue that someone watching a video is indeed engagement in itself.