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Automate your social media reporting

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    • Profile Analytics

      Track and report on the Pages and Profiles you admin

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      Track and report on the Ad Accounts you admin

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      Track and report on any public competitor Pages and Profiles

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      Track and report on your Influencer Campaigns

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Social media metrics

for all the main social channels

Articles

Social Media Benchmarks

Social Media Metrics

Best Practice Guides

What are social media metrics?

Social media metrics are a collection of statistics and values used by marketers to interpret whether an organization's social media performance is improving or declining.  

Why measure social media metrics?

The beauty of social media marketing is that it provides immediate insight into performance. Unlike traditional mediums like television, radio or print - when you publish a post on a social channel you can see its performance in real-time through particular social media metrics. One of the main advantages of this real-time performance is the ability to make adjustments or optimizations to what you do, based on performance. Social media metrics also help focus your decision-making on data insights rather than opinion and perception.  
Facebook Engagement Rate Benchmark

Facebook Metrics

By Tim Hill
Explore all Facebook Metrics for Facebook Pages including both organic and paid metrics.
Instagram Metrics

Instagram Metrics

By Tim Hill
Explore all Instagram Metrics for Business profiles and Creator profiles. Includes metrics for Instagram Stories.
YouTube Metrics

YouTube Metrics

By Tim Hill
Explore all YouTube Metrics for YouTube Channels and YouTube videos.

Twitter Metrics

By Tim Hill
Explore all Twitter Metrics for Twitter profiles. Includes profile & tweet metrics with new metrics launching soon for Twitter Fleets.
LinkedIn Metrics

LinkedIn Metrics

By Tim Hill
Explore all LinkedIn Metrics for LinkedIn Company Pages including organic and paid post performance.

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