Social media metrics
for all the main social channels
What are social media metrics?
Social media metrics are a collection of statistics and values used by marketers to interpret whether an organization's social media performance is improving or declining.
Why measure social media metrics?
The beauty of social media marketing is that it provides immediate insight into performance. Unlike traditional mediums like television, radio or print - when you publish a post on a social channel you can see its performance in real-time through particular social media metrics. One of the main advantages of this real-time performance is the ability to make adjustments or optimizations to what you do, based on performance. Social media metrics also help focus your decision-making on data insights rather than opinion and perception.
Explore all Facebook Metrics for Facebook Pages including both organic and paid metrics.
Explore all Instagram Metrics for Business profiles and Creator profiles. Includes metrics for Instagram Stories with new metrics launching soon for IGTV and Instagram Reels.
Explore all Twitter Metrics for Twitter profiles. Includes profile & tweet metrics with new metrics launching soon for Twitter Fleets.
Explore all YouTube Metrics for YouTube Channels and YouTube videos.
Explore all LinkedIn Metrics for LinkedIn Company Pages including organic and paid post performance.