• Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
  • Skip to primary navigation
  • Skip to main content
  • Skip to footer

Social Status

Automate your social media reporting

  • Reports
  • Platform
    • Profile Analytics

      Track and report on the Pages and Profiles you admin

    • Ads Analytics

      Track and report on the Ad Accounts you admin

    • Competitor Analytics

      Track and report on any public competitor Pages and Profiles

    • Influencer Analytics

      Track and report on your Influencer Campaigns

  • Plans
  • Insights
START FREE Login

Twitter Engagement Rate Benchmark

Monthly historical data

Articles

Social Media Benchmarks

Social Media Metrics

Best Practice Guides

Twitter Benchmarks

  • Engagement Rate Benchmark
  • Growth Rate Benchmark

Average Twitter Engagement Rate last month

Each month we publish the average Twitter Engagement Rate benchmark based on the hundreds of thousands of tweets from all around the world indexed by Social Status. Data comes from our Competitor Analytics tool which enables performance tracking of Twitter profiles.
 
The average Engagement Rate on Twitter last month was:

How has the Twitter Engagement Rate changed over time?

This chart shows the historical Twitter Engagement Rate for the past year. As you can see, the monthly average is seldom static so its important to benchmark your performance on Twitter against the monthly average. Use Competitor Analytics to benchmark your Twitter Profile against your competitors.

Highest engaged tweets on Twitter

Below are the highest engaged tweets last month. Use the Time Interval dropdown to see previous months. These tweets have the highest Engagement Rate across hundreds of thousands of tweets published last month. You can tap the date on any post to open it directly on Twitter:

How to calculate Engagement Rate on Twitter

There are three different ways to calculate the Engagement Rate (ER) on Twitter 🙄

 

Unfortunately there is no "right or wrong" way to calculate it - just different approaches.

 

Let's run through them...

 

1. Public Engagement Rate

This is the most common method and its used right here on this very page to calculate the Twitter Benchmark. When benchmarking against competitors you're limited to just the publicly viewable interactions only. For Twitter this is Likes and Retweets:

 

Tweet ER = (Likes + Retweets) divided by Followers

 

Profile ER = Average of all Post ER's during the given time interval (ie: last month)

 

Notice how we divide by Followers (not Impressions). This is because Impressions is a private metric and not available publicly. Impressions can only be seen by users with admin access to the profile. This is why we divide the public Interactions by the Followers.

 

2. Private Engagement Rate

This is the true way to calculate the Twitter Engagement Rate and its what we recommend:

 

Tweet ER = (Likes + Replies + Retweets + Video Views + Video Engagements + URL Clicks + User Profile Clicks + Hashtag Clicks + Detail Expands) divided by Impressions

 

Profile ER = Average of all Post ER's during the given time interval (ie: last month)

 

BUT, the only way you can benchmark the Private Engagement Rate is against yourself over time (ie: month-over-month). For competitor benchmarking, you'll need the first method. If you're wondering why the Tweet ER is not divided by Reach, its because the Reach metric doesn't exist on Twitter!

 

3. Private Engagement Rate (Likes, Replies   Retweets only)

Some marketers base their ER on the Likes, Replies & Retweets only:

 

Tweet ER = (Likes + Replies + Retweets ) divided by Impressions

 

Profile ER = Average of all Post ER's during the given time interval (ie: last month)

 

The rationale for this is that Likes, Replies and Retweets are real interactions whereas the others are not only hidden from public view but are also "light-weight" actions. As for Video Views, no physical action takes place but one could argue that someone watching a video is indeed engagement in itself.

 

What affects the Twitter Engagement Rate?

There are many factors which affect the performance of Tweets organically, here are just a few:
 
- The way people interact with your tweets (likes vs replies vs retweets)

- Using different media types (text vs photos vs videos vs threads)

- Changes to Twitter's algorithm

- Tweeting about different themes and subjects

- When you tweet (day and time)

- Using Hashtags or mentioning others

 

Social Status Insights is where we publish the latest data insights and thoughts on social media marketing, strategy and performance optimisation.

8 Facebook Competitor Analysis Tools
Social Strategy

8 Facebook Competitor Analysis Tools for Marketers (2022)

By Tim Hill | December 18 2021

Facebook competitor analysis tools can help any agency or brand to benchmark performance on Facebook and conduct competitor audits quickly and easily.

7 Instagram Competitor Analysis Tools
Social Strategy

7 Instagram Competitor Analysis Tools You Should Know in 2022

By Tim Hill | December 11 2021

Instagram competitor analysis tools can help you benchmark your Instagram performance and understand quickly what kind of content works best.

Social Strategy

8 Social Media Analytics Tips for Small Business

By Tim Hill | June 13 2021

Discover how social media analytics for your small business can help increase your engagement and reach on your social channels. Social analytics are powerful because they make everything you do on social media measurable.

Automate your social media reporting


No credit card required.

Footer Widget Header

G2 2021 Summer Easiest To Do Business With G2 2021 Summer Small Business Easiest To Do Business Wit G2 2021 Summer High Performer G2 2021 Summer Small Business High Performer G2 2021 Spring Users Love Us

Footer

Social Status logo
  • Reports
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics

PRODUCT

  • Reports
  • Platform
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics
  • Plans

COMPANY

  • About
  • Careers
  • Press
  • Support
  • Contact

INSIGHTS

  • All Articles
  • Social Strategy
  • Case Studies
  • News & Trends
  • Product Updates
  • Social Media Best Practice
  • Social Media Benchmarks
  • Social Media Metrics

EXISTING USERS

  • Login

CONNECT WITH US

  • Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
Copyright © 2022. Social Status, Inc. All Rights Reserved. Contact sales +1-415-513-0679
Terms of Use | Privacy Policy | Site Map
logo
  • Reports
  • Platform
    • Profile Analytics
    • Ads Analytics
    • Competitor Analytics
    • Influencer Analytics
  • Plans
  • Insights
  • Login
  • Signup