Instagram Organic Reach Rate Benchmark

Average Instagram Organic Reach Rate last month

Each month we publish the average Instagram Organic Reach Rate (ORR) benchmark based on the hundreds of thousands of Instagram posts from all around the world indexed by Social Status. Data comes from our Profile Analytics tool which enables performance tracking of Business and Creator profiles on Instagram.

The average Organic Reach Rate on Instagram last month was:

How has the Instagram Organic Reach Rate changed over time?

This chart shows the historical Instagram Organic Reach Rate for the past year. As you can see, the monthly average is seldom static so its important to benchmark your performance on Instagram against the monthly average. Use Profile Analytics to benchmark your Instagram profile against the average.

How to calculate Organic Reach Rate on Instagram

Organic Reach Rate (ORR) is the percentage of your followers who see your posts WITHOUT spending money on ads.

Post ORR = Organic Reach divided by Followers

Profile ORR = Average of all Post ORR’s during the given time interval (ie: last month)

If you promote (boost) published posts with paid spend, you will see both organic reach and paid reach. But ORR relates only to organic reach. It’s the best indicator you have of understanding what percentage of your community are actually seeing your posts. If it’s really low (eg: single-digit percentage) it might be time to consider investing in paid ad spend.

What affects the Instagram Organic Reach Rate?

There are many factors which affect the performance of Instagram posts organically, here are just a few:

– The way people interact with your content (likes vs comments vs saves)

– Posting different media types (photos vs carousels vs videos)

– Changes to the Newsfeed algorithm

– Posting about different themes and subjects

– When you post (day and time)

– Tagging others in the post and/or using hashtags