Instagram Organic Reach Rate Benchmark

How has the Instagram Organic Reach Rate changed over time?

This chart shows the historical Instagram Organic Reach Rate for the past year. As you can see, the monthly average is seldom static so its important to benchmark your performance on Instagram against the monthly average. Use Profile Analytics to benchmark your Instagram profile against the average.

How to calculate Organic Reach Rate on Instagram

Organic Reach Rate (ORR) is the percentage of your followers who see your posts WITHOUT spending money on ads.

Post ORR = Organic Reach divided by Followers

Profile ORR = Average of all Post ORR's during the given time interval (ie: last month)

If you promote (boost) published posts with paid spend, you will see both organic reach and paid reach. But ORR relates only to organic reach. It's the best indicator you have of understanding what percentage of your community are actually seeing your posts. If it's really low (eg: single-digit percentage) it might be time to consider investing in paid ad spend.