Social media news & trends

Two weeks before Black Friday 2020 Instagram replaced the Activity tab on the home screen with a new Shop tab. While this may not seem like big news, its actually the biggest change Instagram have made to their navigation bar in 10 years.

TikTok, the social media platform taking over the world, has a new rival in the form of Instagram Reels. Going head-to-head against TikTok has divided content creators, but can the two platforms co-exist?

A social media evaluator is a person tasked with assessing the performance of an organization’s organic and paid social media content. Their remit goes beyond just quantitative insights but also seeks to assess the qualitative aspects of the organization’s social publishing.

Social media management tools such as Hootsuite and Sprout Social are used by millions of users around the world to streamline their social media workflow.

Pinterest introduces ‘Search Ads’, the Taste Graph and auto-targeting keywords into its offerings for advertisers on the platform.

Earlier this year, Social Status was featured on Siftery.com, an online database that curates trusted software stacks for everyday business needs – read the full interview

Marketers could soon have 280 characters to play with on Twitter. But just because you could, doesn’t mean you should!

Instagram is riding the wave of its exponential growth, introducing more flexibility for advertisers on the platform

Pinterest gets serious about offering advertisers a solid alternative from the big social platforms – investing heavily into monetising the platform and enhanced ad targeting