With over 4 million people tuning in to watch Origin Game 1, it is no wonder corporate sponsors put aside huge wads of cash for sporting sponsorship every year. However, the proliferation of social media has perhaps been the biggest game changer for sporting...
Facebook are currently working with a select group of advertisers, to trial a number of new features that will enhance the ability for advertisers to be more selective over the placement of their ads. Currently, Facebook already offer advertisers with a number of...
Social Status recently conducted an ‘Australian Higher Education Industry Facebook Report’ where we analysed 1,499 Facebook Posts from 40 Universities to discover what’s working in the world of higher education. The results were interesting, and it...
How does content consumed in the palm of your hand versus content seen on a TV screen impact consumption? A very relevant and interesting question posed by Facebook’s Ad Research & Marketing Science Team. The webinar dealt with 2 years worth of research and...
Instagram for Businesses has announced that it will be running 2 free webinars to help businesses get the most out of Instagram and other Facebook apps. Users will be able to tune in live and participate in a Q&A session, as well as catch the sessions at a later...
Snapchat launched ‘Custom Stories’ this week, pulling out all the stops with a Victoria’s Secret Angels packed campaign. The new feature allows users to share Snapchats in stories where the audience can be specifically selected. The new feature also...
If we had a dollar for every new Instagram feature launched this month, we’d have around $6 or $7 dollars. Instagram have launched another new feature in their bid to become the number 1 visual communication platform of choice by users of all ages. This week,...
Instagram launched ‘Face Filters’ this week, in another attempt to become the number one visual communication platform of choice, by users of all ages. The launch of the new feature, saw a set of eight filters, that let’s be honest, work exactly the...
The attack on traditional TV viewing continues. By 2019, 80% of the world’s internet traffic will be video. And Facebook, Twitter & YouTube seem to be leading that front, all announcing their plans to compete with Netflix and tap into original video content...
Launched in 2008, Mumbrella is the digital home to all things media and marketing and the annual Mumbrella Awards are said to be Australia’s hardest to win media and marketing awards. The awards celebrate outstanding and innovative creative works in the fields...
