Facebook Working on Ways to Give Advertisers ‘More Control’

Facebook are currently working with a select group of advertisers, to trial a number of new features that will enhance the ability for advertisers to be more selective over the placement of their ads.

Currently, Facebook already offer advertisers with a number of controls such as; the ability to opt-out of Instant Articles, Audience Network and in-stream ads on Facebook.

Advertisers are currently able to exclude the delivery of their ads to sensitive categories such as gambling or dating, and also have the ability to upload block lists of publishers and apps that they do not want their content published next to.

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So what new features/updates can we expect over the next few months?

Pre-Campaign Transparency

This feature will look to provide advertisers with “up-front, publisher level transparency across the Audience Network, Instant Articles and in-stream ads on Facebook.” This new feature will allow advertisers to see a list of places their ads could potentially be delivered prior to the campaign going live.

Blocking at the Account Level

This feature will become an extension to an advertiser’s ability to upload block lists. Currently, block lists allow advertisers to prevent their ads from running on specific sites or apps when a campaign is extended from the Facebook Ads Campaign to the Audience Network.

This update will allow advertisers to apply their block lists at the account level, enabling them to make their ‘block’ lists consistently across potentially hundreds of campaigns.

Choice Over Video Placements in Audience Network

This feature will give advertisers a greater level of specificity over the types of placements (native or in-stream, or interstitial) they want their video campaigns to run.

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