Category: Case Studies
US Election 2020 Facebook Analysis
In the final 7 days of the 2020 US Presidential Election, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns.
GIO Is the Real Winner of The State of Origin
The Maroons may have won on the field against the Blues last night, but the real winners were the sponsors.
How James Cook University Generated 7.9K Comments in One Day
How a clever 1 day campaign, resulted in interaction success for James Cook University
Aussies Show Support on Social for Local Chocolate Maker, Haigh’s, This Easter
Australian’s show our oldest manufacturing chocolate retailer, Haigh’s, major love on social in the lead up to Easter – and it’s resulting in profits.
Backlash for United Airlines as User Generated Content Results in Falling Share Price
If this is not a lesson in CRM and the power of social media – we don’t know what is!
Why the Beauty Industry is Dominating Online Engagement
3 out of the Top 10 Most Engaging Retail posts for November belonged to Make Up Store Australia
#TeamSydney – How Crossfit Used Storytelling to Increase Their Engagement Rate to 174%
How the inspirational story of one of Crossfit’s gym members, increased engagement to 174%.
How a bunch of tomatoes delivered Barnaby Joyce social media victory
It was a marathon campaign. 73 days of press conferences, door stops, high viz walk throughs, baby cuddling and peoples’ forums.
The Urn Returns Commonwealth Bank Social Media Hat-trick
As the dust, or shall I say, the ashes settle on what was an historic Ashes Test Cricket Series by the comeback kids of Australian Cricket, another big win was being celebrated on social media.