Category: Case Studies

In the final 7 days of the 2020 US Presidential Election, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns.

The Maroons may have won on the field against the Blues last night, but the real winners were the sponsors.

How a clever 1 day campaign, resulted in interaction success for James Cook University

Australian’s show our oldest manufacturing chocolate retailer, Haigh’s, major love on social in the lead up to Easter – and it’s resulting in profits.

If this is not a lesson in CRM and the power of social media – we don’t know what is!

3 out of the Top 10 Most Engaging Retail posts for November belonged to Make Up Store Australia

How the inspirational story of one of Crossfit’s gym members, increased engagement to 174%.

It was a marathon campaign. 73 days of press conferences, door stops, high viz walk throughs, baby cuddling and peoples’ forums.

As the dust, or shall I say, the ashes settle on what was an historic Ashes Test Cricket Series by the comeback kids of Australian Cricket, another big win was being celebrated on social media.