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Category: Case Studies

US Presidential Election 2020
Case Studies

US Election 2020 Facebook Analysis

By Tim Hill | November 4 2020

In the final 7 days of the 2020 US Presidential Election, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns.

Case Studies

GIO Is the Real Winner of The State of Origin

By Teagan Harbridge | June 22 2017

The Maroons may have won on the field against the Blues last night, but the real winners were the sponsors.

Case Studies

How James Cook University Generated 7.9K Comments in One Day

By Teagan Harbridge | June 7 2017

How a clever 1 day campaign, resulted in interaction success for James Cook University

Case Studies

Aussies Show Support on Social for Local Chocolate Maker, Haigh’s, This Easter

By Teagan Harbridge | April 13 2017

Australian’s show our oldest manufacturing chocolate retailer, Haigh’s, major love on social in the lead up to Easter – and it’s resulting in profits.

Case Studies

Backlash for United Airlines as User Generated Content Results in Falling Share Price

By Teagan Harbridge | April 12 2017

If this is not a lesson in CRM and the power of social media – we don’t know what is!

Case Studies

Why the Beauty Industry is Dominating Online Engagement

By Teagan Harbridge | March 15 2017

3 out of the Top 10 Most Engaging Retail posts for November belonged to Make Up Store Australia

Case Studies

#TeamSydney – How Crossfit Used Storytelling to Increase Their Engagement Rate to 174%

By Teagan Harbridge | March 8 2017

How the inspirational story of one of Crossfit’s gym members, increased engagement to 174%.

Case Studies

How a bunch of tomatoes delivered Barnaby Joyce social media victory

By Tim Hill | August 11 2016

It was a marathon campaign. 73 days of press conferences, door stops, high viz walk throughs, baby cuddling and peoples’ forums.

Case Studies

The Urn Returns Commonwealth Bank Social Media Hat-trick

By Tim Hill | January 7 2014

As the dust, or shall I say, the ashes settle on what was an historic Ashes Test Cricket Series by the comeback kids of Australian Cricket, another big win was being celebrated on social media.

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