Social media reporting is a nightmare. It takes countless hours to gather all the data, interpret it and make sense of all the metrics in order to extract the insights and inform future strategy. The social media report template you’re using from 2 years ago...
There’s a good chance your client or boss won’t have a clue about social media analytics. They may know terms like “tweet” or “hashtag” but start talking about Impressions and Engagement Rate and you’ll get a blank stare. When delivering a report, assume your...
For as long as I can remember, Facebook have always emphasized Instagram’s role at the top of the marketing funnel. “Engage with Instagram, convert with Facebook”. This was the unanimous mantra spoken by Facebook execs at conferences (remember...
In the final 7 days of the 2020 US Presidential campaign, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns. As several media outlets reported, the Trump campaign focused heavily...
At Social Status we’re always on the lookout for new digital marketing tools to help improve our marketing processes and increase efficiency. With channel usage fragmenting and more media types constantly launched (hello Instagram Reels) it can be difficult to...
TikTok, the social media platform taking over the world, has a new rival in the form of Instagram Reels. Going head-to-head against TikTok has divided content creators, but can the two platforms co-exist? So what’s Instagram Reels? In July 2020, Instagram rolled out...
With the never-ending surge in digital advertising and social media marketing, there’s a new social media career which has grown in demand: the social media evaluator. What is a social media evaluator? A social media evaluator is a person tasked with assessing...
Despite the opinions of many marketers, there’s no recent evidence to support the theory that using 3rd party tools like Hootsuite, Sprout Social or Buffer causes lower reach or engagement. This contentious theory has persisted for nearly 10 years. Whilst...
Social media management tools are used by millions of users around the world to streamline their social media workflow. Some of the biggest names in this space include Hootsuite and Sprout Social, both of which are used by many Social Status users to plan content,...
What is social media analytics? Social media analytics is the measurement and analysis of an organization’s own social media profiles, organic posts, paid posts and influencer posts. There are two main reasons why you would conduct social media analytics: Assess...
