With 45% of Snapchat’s user base between the ages of 18-24 (prime college age), Snapchat is leveraging off their dominance with younger audiences to introduce Campus Publisher Stories to their Discover Section. A study conducted in partnership with MORI...
These complementary tools often get confused – as marketers it is important to know the difference and how you can use them in conjunction with one another to propel your social strategy. In this post we’ll discuss the key characteristics of each, as well...
Let’s unpack the process of competitive analysis, why it’s important and what it looks like in a social networking landscape. The social media landscape has become diverse and complex. This has made it difficult for marketers to monitor their performance...
The Social Status Platform now allows users to analyse their social performance across the 4 major social media channels: Facebook, Instagram, YouTube and Twitter! Social Status allows you to create an industry or competitor set – creating a visual competitive...
Need a refresher on Instagram and Facebook best practice? Well then, put these dates in your calendar! Facebook and Instagram have announced 5 upcoming webinars discussing everything from advertising in Instagram Stories to marketing on Facebook this Christmas season...
We talk a lot about social media ROI here at Social Status – it drives the very core of our business. It seems to be this elusive concept that either scares, or straight up confuses marketers, and this is why we talk about it so often. So let’s break it...
Earlier this year we saw Snapchat amplify their commercial operations by making sponsored Geofilters more widely available to marketers and advertisers. It seems they’ve quickly realised the earning potential, amping it up another notch; now making it possible...
Real-time metrics. High performance tracking. The introduction of social media into the marketing landscape would have seemed like a god-send over clunky, longwinded traditional media monitoring. That is, provided marketers actually understood how to unpack these...
Snapchat are leading the way in geolocation marketing, with the introduction of their new ‘Snap Map’ feature. The launch of the new feature which allows users to see where their Snapchat friends are on a map, comes after the acquisition of the French...
Join us for a 3 hour Masterclass Webinar, as we launch the Social ROI Framework for measuring the business value of social media across all social channels. The live format will enable attendees to ask questions via the webinar software to see how you can optimise...
