• Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Status

Automate your social media reporting

  • Reports
  • Platform
    • Profile Analytics

      Track and report on the Pages and Profiles you admin

    • Ads Analytics

      Track and report on the Ad Accounts you admin

    • Competitor Analytics

      Track and report on any public competitor Pages and Profiles

    • Influencer Analytics

      Track and report on your Influencer Campaigns

  • Plans
  • Insights
START FREE Login

Articles

Social Media Benchmarks

Social Media Metrics

Best Practice Guides

You Can Now Create Custom Snapchat Geofilters From Your Phone

By Teagan Harbridge

Thursday July 20 2017

 

Earlier this year we saw Snapchat amplify their commercial operations by making sponsored Geofilters more widely available to marketers and advertisers. It seems they’ve quickly realised the earning potential, amping it up another notch; now making it possible to create custom Geofilters from the palm of your hand.

 

via GIPHY

 

Up until this point, the only way to design Geofilters was with image editing software, or Snapchat’s web tool. Not only this, but they needed to be submitted for review and approval via the Snapchat website, which was hardly a viable last minute option for users.

 

The new feature allows users to create Geofilters in the Snapchat app by heading to their Settings and selecting ‘On-Demand Geofilters’. The in-app feature works pretty similarly to the web tool. providing a range of templates from Birthdays to Weddings, making it super simple for even the least savviest tech user.

 

Custom Geofilters from Phone
Image: Snapchat

 

Snapchat still recommend all Geofilters be submitted for review and approval at least 1 day prior to the event, however, the new in-app feature seems to work on a much faster approval turn around time, making it a more viable last minute/impulse option for users.

 

So while it’s still not quite there for marketers, in terms of customisation and sponsored geolocated filters, it certainly provides a glimpse into the future of geolocation marketing, and the tools that will be available for marketers.

 

And with the introduction of Snap Maps only last month, it’s only a matter of time before Snapchat monetise these new features, and make them widely available to marketers and advertisers.

 

Let us know what you think! Make sure to include the #socialstatusio

Filed Under: News & Trends

Primary Sidebar

  • All Articles
  • Social Strategy
  • News & Trends
  • Product Updates
  • Case Studies

Get Social Status Insights delivered to your inbox once a month:

We respect your privacy.

Follow Social Status on Feedly

Related Articles

News & Trends

Instagram bets the house on Instagram Shopping

By Tim Hill | December 4 2020

Two weeks before Black Friday 2020 Instagram replaced the Activity tab on the home screen with a new Shop tab. While this may not seem like big news, its actually the biggest change Instagram have made to their navigation bar in 10 years.

Instagram Reels vs TikTok
News & Trends

Instagram Reels vs TikTok

By Alex Duffy | September 6 2020

TikTok, the social media platform taking over the world, has a new rival in the form of Instagram Reels. Going head-to-head against TikTok has divided content creators, but can the two platforms co-exist?

Social Media Evaluator
News & Trends

The rise of the Social Media Evaluator

By Tim Hill | August 10 2020

A social media evaluator is a person tasked with assessing the performance of an organization’s organic and paid social media content. Their remit goes beyond just quantitative insights but also seeks to assess the qualitative aspects of the organization’s social publishing.

Automate your social media reporting

No credit card required.

Footer Widget Header

G2 2021 Summer Easiest To Do Business With G2 2021 Summer Small Business Easiest To Do Business Wit G2 2021 Summer High Performer G2 2021 Summer Small Business High Performer G2 2021 Spring Users Love Us

Footer

Social Status logo
  • Reports
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics

PRODUCT

  • Reports
  • Platform
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics
  • Plans

COMPANY

  • About
  • Careers
  • Press
  • Support
  • Contact

INSIGHTS

  • All Articles
  • Social Strategy
  • Case Studies
  • News & Trends
  • Product Updates
  • Social Media Best Practice
  • Social Media Benchmarks
  • Social Media Metrics

EXISTING USERS

  • Login

CONNECT WITH US

  • Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
Copyright © 2022. Social Status, Inc. All Rights Reserved. Contact sales +1-415-513-0679
Terms of Use | Privacy Policy | Site Map
logo
  • Reports
  • Platform
    • Profile Analytics
    • Ads Analytics
    • Competitor Analytics
    • Influencer Analytics
  • Plans
  • Insights
  • Login
  • Signup