It was a marathon campaign. 73 days of press conferences, door stops, high viz walk throughs, baby cuddling and peoples’ forums. Originally published on Medium. It was one of the longest federal election campaigns in Australian history. While the media scrutinized...
The Social ROI framework is designed to help marketers measure, benchmark and clearly communicate the value of social – using a 50-year-old model. (originally published on Marketing Magazine) Last year, our friends at Buffer outlined a list of the ’61 key social media...
With so many metrics available for tracking your performance on social media it might seem at times to be a bit overwhelming. Social marketers are continually inundated with metrics and that’s what makes our job so tough. Last month our friends at Buffer published a...
I speak to a lot of social marketers and I always enjoy the ensuing conversation after asking the following question: What’s more important on Facebook? Social media engagement or Fan growth? The thing is, social media engagement and fan growth are both important but...
What a night! We’re absolutely stoked to have taken out the top prize at the 2014 iAccelerate Pitch Grand Final last night in Wollongong. Social Status also won the runners up prize in the People’s Choice vote. For us, the win validates the importance of social media...
The Australian retail industry is one of the most competitive on Facebook. A common tactic for generating easy engagement is to post competitions and product giveaways. These posts generally achieve higher than average engagement rates. Like to win, last comment wins,...
In the final week leading up to Australia’s largest business technology event there’s been a flurry of activity on social media. CeBIT 2014 starts this Monday May 5th at Sydney Olympic Park and goes til the 7th. Social Status is one of over 400 exhibitors this year....
As the dust, or shall I say, the ashes settle on what was an historic Ashes Test Cricket Series by the comeback kids of Australian Cricket, another big win was being celebrated on social media. It was near impossible to even occasionally glance at any of the matches...
It’s been seven months since we spent six weeks in San Francisco and Silicon Valley as part of the Advance Innovation Program. For any up and coming entrepreneurs out there, I can’t recommend the program highly enough. There were countless highlights including...
Of all the opinion pieces and endless scrutiny over Facebook’s support for hashtags thus far, it surprises me that a really fundamental point seems to have been missed by the peanut gallery. (I do realise the irony contained here in this very article, offering yet...
