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US Presidential Election 2020
Case Studies

US Election 2020 Facebook Analysis

By Tim Hill | November 4 2020

In the final 7 days of the 2020 US Presidential Election, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns.

Social Media Evaluator
News & Trends

The rise of the Social Media Evaluator

By Tim Hill | August 10 2020

A social media evaluator is a person tasked with assessing the performance of an organization’s organic and paid social media content. Their remit goes beyond just quantitative insights but also seeks to assess the qualitative aspects of the organization’s social publishing.

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