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US Election 2020 Facebook Analysis

US Election 2020 Facebook Analysis

In the final 7 days of the 2020 US Presidential campaign, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns. As several media outlets reported, the Trump campaign focused heavily...
The rise of the Social Media Evaluator

The rise of the Social Media Evaluator

With the never-ending surge in digital advertising and social media marketing, there’s a new social media career which has grown in demand: the social media evaluator. What is a social media evaluator? A social media evaluator is a person tasked with assessing...