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US Election 2020 Facebook Analysis
In the final 7 days of the 2020 US Presidential Election, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns.
The rise of the Social Media Evaluator
A social media evaluator is a person tasked with assessing the performance of an organization’s organic and paid social media content. Their remit goes beyond just quantitative insights but also seeks to assess the qualitative aspects of the organization’s social publishing.