In a bid to expand their ad revenue, SnapChat have opened up the selling and management of their sponsored Geofilters to partners in the US, Australia, Canada and the UK. And with Mark Zuckerberg’s intention for global AR, VI & AR domination clear, SnapChat...
And that’s a wrap! Facebook’s annual F8 developer conference concluded today, and there were 4 things on the agenda; Connectivity, AI, VR & AR. Connectivity Facebook’s Chief Technology Office, Mike Schroepfer, kicked off his keynote speech...
CEO Mark Zuckerberg opened the conference to talk about, the new Camera Effects of course! Zuckerberg went so far as to call it the first mainstream augmented reality platform (sorry Snapchat) – and it didn’t stop there. Camera Effects Platform Adding on...
Chocoholics worldwide are rejoicing with the approach of Easter – looking forward to shamelessly chomping into their favourite chocolates guilt free this weekend. And with Australian chocolate consumption on the rise, you can be sure that chocolate retailers are...
United Airlines have copped serious backlash across social media due to the “forcible removal” of a passenger on Sunday night. Since then, the video of the incident has gone viral and resulted in the trending of hashtag #newunitedairlinesmotto. The public...
In a calculated roll-out that has been in development for the last year, Facebook announced today that it would be introducing 3 new features to its app to compete directly with Snapchat’s increasing popularity amongst teenagers. Due to roll out this week, the...
With saturation like this, we decided to investigate the $60 billion beauty industry and see what digital trends were driving these high numbers of engagement. 81% of consumers research online before making a purchasing decision. Consumer’s are becoming far more...
6:36 minutes. 174% Engagement Rate. 2, 971 Interactions. Once in a while, we come across some stand out pieces of content on social media. Admittedly, it’s the data that first spikes our attention. But then curiosity takes over, because we just have to know what...
According to the Sensis Social Media Report 2016, 50% of Australian’s are now using social media at least once a day. As a result of statistics like these, it is no wonder that now more than ever, companies are beginning to understand the value social media...
Social media marketing seemingly involves so many fundamental variables: What content themes should you post about? Which media types should you use? Where should you post the content? When should you post? Who should you target? How often should you post? Chances...
