There’s no better way to keep your clients up-to-date on the performance of their Facebook marketing than to use a Facebook Report Template with the right metrics and your own analysis. It’s 2022 and Facebook Insights still doesn’t support the...
Social media strategy in 2021 will be defined by the accelerated fragmentation of social media channels and media formats. Although it feels like we’ve lived with social media for decades, it was only 6 years ago that social and digital ad spend overtook...
Social media reporting is a nightmare. It takes countless hours to gather all the data, interpret it and make sense of all the metrics in order to extract the insights and inform future strategy. The social media report template you’re using from 2 years ago...
There’s a good chance your client or boss won’t have a clue about social media analytics. They may know terms like “tweet” or “hashtag” but start talking about Impressions and Engagement Rate and you’ll get a blank stare. When delivering a report, assume your...
At Social Status we’re always on the lookout for new digital marketing tools to help improve our marketing processes and increase efficiency. With channel usage fragmenting and more media types constantly launched (hello Instagram Reels) it can be difficult to...
Despite the opinions of many marketers, there’s no recent evidence to support the theory that using 3rd party tools like Hootsuite, Sprout Social or Buffer causes lower reach or engagement. This contentious theory has persisted for nearly 10 years. Whilst...
