I speak to a lot of social marketers and I always enjoy the ensuing conversation after asking the following question: What’s more important on Facebook? Social media engagement or Fan growth? The thing is, social media engagement and fan growth are both important but...
Of all the opinion pieces and endless scrutiny over Facebook’s support for hashtags thus far, it surprises me that a really fundamental point seems to have been missed by the peanut gallery. (I do realise the irony contained here in this very article, offering yet...
