Join us for a 3 hour Masterclass Webinar, as we launch the Social ROI Framework for measuring the business value of social media across all social channels. The live format will enable attendees to ask questions via the webinar software to see how you can optimise...
How does content consumed in the palm of your hand versus content seen on a TV screen impact consumption? A very relevant and interesting question posed by Facebook’s Ad Research & Marketing Science Team. The webinar dealt with 2 years worth of research and...
According to the Sensis Social Media Report 2016, 50% of Australian’s are now using social media at least once a day. As a result of statistics like these, it is no wonder that now more than ever, companies are beginning to understand the value social media...
Social media marketing seemingly involves so many fundamental variables: What content themes should you post about? Which media types should you use? Where should you post the content? When should you post? Who should you target? How often should you post? Chances...
The Social ROI framework is designed to help marketers measure, benchmark and clearly communicate the value of social – using a 50-year-old model. (originally published on Marketing Magazine) Last year, our friends at Buffer outlined a list of the ’61 key social media...
With so many metrics available for tracking your performance on social media it might seem at times to be a bit overwhelming. Social marketers are continually inundated with metrics and that’s what makes our job so tough. Last month our friends at Buffer published a...
