It was a marathon campaign. 73 days of press conferences, door stops, high viz walk throughs, baby cuddling and peoples’ forums. Originally published on Medium. It was one of the longest federal election campaigns in Australian history. While the media scrutinized...
The Social ROI framework is designed to help marketers measure, benchmark and clearly communicate the value of social – using a 50-year-old model. (originally published on Marketing Magazine) Last year, our friends at Buffer outlined a list of the ’61 key social media...
With so many metrics available for tracking your performance on social media it might seem at times to be a bit overwhelming. Social marketers are continually inundated with metrics and that’s what makes our job so tough. Last month our friends at Buffer published a...
I speak to a lot of social marketers and I always enjoy the ensuing conversation after asking the following question: What’s more important on Facebook? Social media engagement or Fan growth? The thing is, social media engagement and fan growth are both important but...
What a night! We’re absolutely stoked to have taken out the top prize at the 2014 iAccelerate Pitch Grand Final last night in Wollongong. Social Status also won the runners up prize in the People’s Choice vote. For us, the win validates the importance of social media...
