There’s no better way to keep your clients up-to-date on the performance of their Facebook marketing than to use a Facebook Report Template with the right metrics and your own analysis. It’s 2022 and Facebook Insights still doesn’t support the...
Social media strategy in 2021 will be defined by the accelerated fragmentation of social media channels and media formats. Although it feels like we’ve lived with social media for decades, it was only 6 years ago that social and digital ad spend overtook...
Social media reporting is a nightmare. It takes countless hours to gather all the data, interpret it and make sense of all the metrics in order to extract the insights and inform future strategy. The social media report template you’re using from 2 years ago...
For as long as I can remember, Facebook have always emphasized Instagram’s role at the top of the marketing funnel. “Engage with Instagram, convert with Facebook”. This was the unanimous mantra spoken by Facebook execs at conferences (remember...
In the final 7 days of the 2020 US Presidential campaign, two divergent trends emerged on Facebook which highlighted fascinating differences between the Democratic and Republican election campaigns. As several media outlets reported, the Trump campaign focused heavily...
