Social media analytics are the key to growing your reach and engagement across your social channels. But why are they so powerful, and what are they? Social media analytics is data that tracks how users interact with your social channels like Facebook, Instagram,...
There’s a good chance your client or boss won’t have a clue about social media analytics. They may know terms like “tweet” or “hashtag” but start talking about Impressions and Engagement Rate and you’ll get a blank stare. When delivering a report, assume your...
What is social media analytics? Social media analytics is the measurement and analysis of an organization’s own social media profiles, organic posts, paid posts and influencer posts. There are two main reasons why you would conduct social media analytics: Assess...
