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Articles about social media strategy

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Social Strategy

Social ROI Part II: Implementing a Social Media Marketing Plan

By Teagan Harbridge | March 8 2017

In this follow up to the previous article, we get into the nitty gritty as we outline how to design and implement a social media plan based on the SocialROI framework.

Social Strategy

Social ROI Framework: solving your social reporting

By Tim Hill | June 30 2016

The Social ROI framework is designed to help marketers measure, benchmark and clearly communicate the value of social – using a 50-year-old model.

Social Strategy

6 Social Media Metrics Important to Your Business

By Tim Hill | May 10 2015

With so many metrics available for tracking your performance on social media it might seem at times to be a bit overwhelming. Social marketers are continually inundated with metrics and that’s what makes our job so tough.

Social Strategy

Why You Should Think Twice About That Laser Focus on Engagement

By Tim Hill | January 17 2015

I speak to a lot of social marketers and I always enjoy the ensuing conversation after asking the following question: What’s more important on Facebook? Social media engagement or Fan growth?

Social Strategy

In Defence of the #Hashtag on Facebook

By Tim Hill | November 14 2013

Of all the opinion pieces and endless scrutiny over Facebook’s support for hashtags thus far, it surprises me that a really fundamental point seems to have been missed by the peanut gallery.

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