Articles about social media strategy

In this follow up to the previous article, we get into the nitty gritty as we outline how to design and implement a social media plan based on the SocialROI framework.

The Social ROI framework is designed to help marketers measure, benchmark and clearly communicate the value of social – using a 50-year-old model.

With so many metrics available for tracking your performance on social media it might seem at times to be a bit overwhelming. Social marketers are continually inundated with metrics and that’s what makes our job so tough.

I speak to a lot of social marketers and I always enjoy the ensuing conversation after asking the following question: What’s more important on Facebook? Social media engagement or Fan growth?

Of all the opinion pieces and endless scrutiny over Facebook’s support for hashtags thus far, it surprises me that a really fundamental point seems to have been missed by the peanut gallery.