Articles about social media strategy
No, they are not the same. Here’s why they’re different and why you need both to inform your social strategy.
Leverage off what is working within your competitive social media landscape to best shape your own cross-channel success.
Making sense of social media ROI and understanding the ways social media allows us to nurture and develop our brand equity
The social media metrics you should be focusing on, why they’re important and a tool that will automate the process for you. A must read for marketers drowning in metrics
Get up to date with the latest strategy, tactics, and best practice on social media with our 3 hour Masterclass Webinar
Didn’t get a chance to tune in to Facebook’s ‘Creativity in the Age of Mobile’ Webinar? Don’t worry, we’ve got you covered – here’s everything you missed
In this follow up to the previous article, we get into the nitty gritty as we outline how to design and implement a social media plan based on the SocialROI framework.
The Social ROI framework is designed to help marketers measure, benchmark and clearly communicate the value of social – using a 50-year-old model.
Automate your social media reporting
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