• Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Social Status

Automate your social media reporting

  • Reports
  • Platform
    • Profile Analytics

      Track and report on the Pages and Profiles you admin

    • Ads Analytics

      Track and report on the Ad Accounts you admin

    • Competitor Analytics

      Track and report on any public competitor Pages and Profiles

    • Influencer Analytics

      Track and report on your Influencer Campaigns

  • Plans
  • Insights
START FREE Login

Articles

Social Media Benchmarks

Social Media Metrics

Best Practice Guides

Search Ads for Pinterest – Offering Targeted Advertising for Businesses

By Teagan Harbridge

Thursday November 02 2017

Advertisers, are you looking to drive cost-effective traffic, generate new leads, or grow online sales? Pinterest may have a solution for you.

 

Earlier this year, Pinterest partnered with digital advertising and technology solutions specialist, Kenshoo, to bring you ‘Search Ads for Pinterest’.

 

 

With search ads on Pinterest, our clients can promote visually engaging ads as consumers search for relevant products. We’re thrilled to be partnering with Pinterest to provide search marketers with an innovative new way to engage earlier in the buying journey, when their customers are most open to new ideas – Will Martin-Gill, Chief Strategy and Development Officer, Kenshoo

 

And it seems after initial trials with Barilla, eBay, Garnier, Walgreens and The Home Depot, these search solutions are available to every business through the Pinterest Ads Manager.

 

So what exactly are we working with here?

 

We’ve talked about it before – Pinterest is investing a LOAD of money into monetising the platform.

 

With 97% of their 2 billion searched pins unbranded, the platform is an oasis for advertisers who are struggling to compete on other crowded social platforms.

 

Pinterest Self Serve for Business - Image 1

 

So what can advertisers expect from the platform?

 

  • Broad, Phrase & Exact Match Keywords: offering advertisers precise control over where their pins pop up in searches
  • Exclusion of Negative Keywords: so your add for “loafers” won’t show up when someone is searching for that perfectly baked, gluten free, low carb loaf of bread – saving you $$ in wasted advertising dollars
  • Search Term Reports: to help you optimise your search term strategy

 

 

What’s new with Taste Graph?

 

 

pinterest-taste-graph

 

Pinterest’s ‘Taste Graph’ compiles data from over 100 billion pins, to profile users based on what they like, how those interests change over time, and basically directs them down specific pin paths most relevant to them.

 

This technology allows Pinterest to target users with more specificity, resulting in an increased likelihood that users engage with the brands shown to them = better spent advertising $$.

 

Pinterest announced that they would be testing auto-targeting, backed by Taste Graph, “as a way to extend your keyword campaigns into more searches” – simplifying search.

 

Pinterest Ads

 

To get started, head to the ‘Ads’ section at the top left-hand corner of your Pinterest feed. Remember, you’ll need to have a Pinterest Business account and it would be a good idea to install the Pinterest Tag on your website. If you’re just starting out, check MeetFox’s guide on why you need to have a good website.

Filed Under: News & Trends

Primary Sidebar

  • All Articles
  • Social Strategy
  • News & Trends
  • Product Updates
  • Case Studies

Get Social Status Insights delivered to your inbox once a month:

We respect your privacy.

Follow Social Status on Feedly

Related Articles

News & Trends

Instagram bets the house on Instagram Shopping

By Tim Hill | December 4 2020

Two weeks before Black Friday 2020 Instagram replaced the Activity tab on the home screen with a new Shop tab. While this may not seem like big news, its actually the biggest change Instagram have made to their navigation bar in 10 years.

Instagram Reels vs TikTok
News & Trends

Instagram Reels vs TikTok

By Alex Duffy | September 6 2020

TikTok, the social media platform taking over the world, has a new rival in the form of Instagram Reels. Going head-to-head against TikTok has divided content creators, but can the two platforms co-exist?

Social Media Evaluator
News & Trends

The rise of the Social Media Evaluator

By Tim Hill | August 10 2020

A social media evaluator is a person tasked with assessing the performance of an organization’s organic and paid social media content. Their remit goes beyond just quantitative insights but also seeks to assess the qualitative aspects of the organization’s social publishing.

Automate your social media reporting

No credit card required.

Footer Widget Header

G2 2021 Summer Easiest To Do Business With G2 2021 Summer Small Business Easiest To Do Business Wit G2 2021 Summer High Performer G2 2021 Summer Small Business High Performer G2 2021 Spring Users Love Us

Footer

Social Status logo
  • Reports
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics

PRODUCT

  • Reports
  • Platform
  • Profile Analytics
  • Ads Analytics
  • Competitor Analytics
  • Influencer Analytics
  • Plans

COMPANY

  • About
  • Careers
  • Press
  • Support
  • Contact

INSIGHTS

  • All Articles
  • Social Strategy
  • Case Studies
  • News & Trends
  • Product Updates
  • Social Media Best Practice
  • Social Media Benchmarks
  • Social Media Metrics

EXISTING USERS

  • Login

CONNECT WITH US

  • Reports
  • Platform
  • Plans
  • Insights
  • Login
    Start Free Trial
Copyright © 2022. Social Status, Inc. All Rights Reserved. Contact sales +1-415-513-0679
Terms of Use | Privacy Policy | Site Map
logo
  • Reports
  • Platform
    • Profile Analytics
    • Ads Analytics
    • Competitor Analytics
    • Influencer Analytics
  • Plans
  • Insights
  • Login
  • Signup