Radian6 + Social Status
Combine the power of Social Status with your existing social media listening workflow to automate your social reporting.
Social Listening vs Social Analytics
Social media marketing is made up of 3 distinct disciplines:
- Paid Media - posts and content on social media which you promote with paid advertising
- Owned Media - posts you publish on social media that live on your Pages or Profiles
- Earned Media - content created by others that exist on your Pages or Profiles or indeed, anywhere else online
The difference between social media listening tools and social media analytics tools all comes down to which disciplines they report on and provide insights for. Social media listening tools enable you to find relevant mentions posted by others on social media. This is known as Earned Media (or word of mouth). When it comes to Paid and Owned Media, this is the realm of social analytics. Listening (or monitoring) tools like Radian6 can't provide insight into Paid and Owned Media. So without a social analytics tool, you're only able to quantify a third of your brand's overall social performance.
Social listening platforms like Radian6 search social media for keywords you provide. This list of keywords is super important to get right. For most marketers, it can take some time to refine the keyword set to ensure as much of the results found are actually relevant and not off-topic. Social analytics tools, on the other hand, are not keyword driven and instead rely on you to connect your social media accounts such as your organization's Facebook Page, Facebook Ad Account, Instagram account, Twitter profile, YouTube Channel, etc. You can also connect competitor pages and profiles to enable benchmarking and competitor analysis.
Salesforce Radian6 is considered the gold standard in social media listening software. The platform provides keyword monitoring and sentiment analysis functionality across 650 million sources including Twitter, Facebook, YouTube, blogs, news sites and forums. Radian6 is perfect for understanding how people talk about your brand, products and services on social media.
Social Status Functionality
What Radian6 can't do is provide content performance metrics (Owned Media) for what you and your competitors post on social media. It also can't provide insight into Paid Media for tracking the performance of your advertising spend and ROI. For Paid and Owned performance on social media, this is where Social Status comes in.
Why Radian6 + Social Status?
Radian6 and Social Status are the perfect match and represent best practice social media workflow. Use Radian6 to report on earned mentions of your brand and competitors and use Social Status to report on your owned posts on Facebook, Instagram, Twitter and YouTube. You can also benchmark your performance against competitors and find actionable insights to improve your social performance. In addition, Social Status can quantify and report on your paid social performance so you can see the performance of your ad campaigns on Facebook, Instagram, Twitter and YouTube.
Automate your Social Reporting
With our Enterprise Plan, you can consolidate Radian6 and Social Status data into one concise monthly, quarterly or campaign-based report which is sent automatically to your Inbox. Save heaps of time and the hassle of manually compiling reports by automating your social media reporting with Social Status.
Radian6 Users Discount
Radian6 is a Social Status Partner which enables you to access discounted pricing of Social Status.
Eligible Radian6 users can apply for a 15% discount on our Enterprise Plan pricing including a complimentary onboarding workshop for you and your team.
Complete our Enterprise contact form for more information.
Social Status Insights is where we publish the latest data insights and thoughts on social media marketing, strategy and performance optimisation.
Facebook Ads are powerful and effective. But let’s face it, Facebook Ads Manager is horrible when it comes to actually reporting on your ad campaigns in a boardroom-ready format. That’s where these top Facebook Ads reporting tools come in!
Facebook competitor analysis tools can help any agency or brand to benchmark performance on Facebook and conduct competitor audits quickly and easily.
Instagram competitor analysis tools can help you benchmark your Instagram performance and understand quickly what kind of content works best.
Discover how social media analytics for your small business can help increase your engagement and reach on your social channels. Social analytics are powerful because they make everything you do on social media measurable.
Automate your social media reporting
Easy 60-second setup. No credit card required.